BAMBANG NURYATNO Rachmadi MR. Tonny MCDONALD'S INDONESIA

One night the end of 1989, at a restaurant McDonald's in the area of ​​Orchard Road in Singapore, a lush-bodied man was cleaning the table. With uniform T-shirt, red striped little chance and cap labeled M typical McDonald's, which no other man is Bambang Rachmadi, the former president had Panin Bank looked serious work. Fall poor he? Could be. Because after stepping down from the top seat at Panin Bank November 1988, the name of Bambang nearly drowned. No what activities are sounding again later. If a year then many Indonesian businessmen saw a sudden a blue-collar workers in fast-food network of the world's largest it, people wondered. Fuss, Bambang did not can explain what he was doing. "Because my must keep a secret. I do not want to press Indonesia to know thus making void MD licensed to provide me, "said Vice-law (when it) Sudharmono, which now managing director of PT Ramako Gerbangmas, owner and manager of restaurant chain McDonald's Indonesia. Precaution Tonny attention, it seems familiar greeting Bambang fair. Because MD is the only bet Tonny after exit from Panin. Moreover, he must wait one year after entering the application can be invoked only for training. And training in Singapore, called On The Job Experience (OJE), it is not a green light for obtain licenses MD. OJE is a kind of early testing for applicants. But that's the toughest test. Because in waitress job training, such as wiping tables, cleaning toilets and become a parking lot, this is a lot of applicants fall. In February 1991, the restaurant owned by Tonny MD Official opened in Sarinah Building, Jalan MH Thamrin, Jakarta. MD opened the first outlet in Indonesia was at the same time answer questions about the disappearance of Tony during 2.5 years of Indonesian business world. The restaurant was also Tonny is the fruit of the struggle for nearly three years. He was one of 13 people of Indonesia apply to the MD for 10 years. And to win, this time This he must compete with 39 candidates. The idea became entrepreneurship began when he started "bored" to shoot leaders in bank owned Mu'min Ali Gunawan. Yet as banker - he was appointed as the Bank president at age 35 year - Tonny career quite rapidly. From 1971 until 1974, while completing his studies in FHUI Extension, born in Jakarta 41 years ago was working at PT Cicero Indonesia. A year later he moved to Bank Duta. From he obtained the bank's learning opportunities to the Land of Uncle Sam. The result in 1978 he successfully won two titles: MSc in international banking & finance from Saint Mary's Graduate School of Business Moraga, and an MBA from John F. Kennedy University in Orinda - both in California. With two titles that, Tony returned to his homeland and re- to the Bank Duta in 1978. After a division manager operations at headquarters, he was then sent to Surabaya as a branch manager in early 1979. A year later He was promoted to head the marketing division. He left his position as managing the Bank Duta director of International Banking in September 1986 to joined the Bank. As the number one in Panin Bank, when it Tonny had to do some improvement; when conditions again rumored Panin disaster struck. According to the daily The Asian Wall Street Journal, Panin Bank in Indonesia to classify classification is not healthy. In the hands of Tony, the bank slowly This started racing again. "But more importantly, this bank now been declared healthy by BI, "said Tonny a when. Tonny Although arguably quite successful in driving Panin Bank, president chair instead anyway make it hot. "One of the mengganngu my mind is my career at the bank," Tony said softly. Why? As a young man, he felt his career in banking already fixed. The reason for the more classic again is gone there are challenges. And he wanted to look for challenges in land other. Moreover, as long as a banker, Tonny more act as advisors to the business. "I excited to prove ourselves as players, "he said who joined the Bank for two years. His commitment was made to be an entrepreneur. "I want to be A successful businessman, "he said excitedly. Before resigned from Panin, he has conducted surveys about several businesses potential development is good. Although in his mind crossed several fields of business, industry nonetheless makananlah, according to him, the most fitting for him. And McDonald's is partner of his choice. The reason, as long as this restaurant enough MD good, and nearly all outlets of his success. "I determined should be able to obtain licenses MD, "says father three children whose hair was already two colors. Obtain MD license is no easy challenge. At least seen from the list of applicants from Indonesia for 10 years This last, there are 13 thousand people, and no one else successful. And more severe, it is said, not wanting MD partners who do not give 100% commitment. That is why in September 1988 he chose resigned from Panin, with only one goal: obtain licenses MD. At the time it was impressed Tonny staked his entire career of nearly 14 years in the banking world. In fact, his desire to become a licensee MD Indonesia is not necessarily achieved. "If at that time I could not MD, so I should be ready start again, "he recalls. After his release from Panin, he began take care of his petition to the MD. After that? "The days A tense waiting, "said Tonny excited. Of course, tense, because he must wait one year to be allowed to take training. Waiting for something that has not been very stressful for Tonny. Because it he always tried to communicate with the Central MD. "Most not once a week I tried to call them simply just to say hello, "said the man who had driven out and harshly treated when trying to visit the Central MD this. Offended? No. Because he was very aware that all which he did with a purpose, "I must indicating that I really wanted. "According to Tonny, MD is a fairly tight licensor in select future partners. That said, before choosing Tonny, the MD wants to know a close family Tonny. "They want to know how the background and our family life," he explained. Because, MD want this business could be continued by the children Tonny. In fact, in one contract that has to be agreed - after the license granted - MD must find out everything problems that occur in the management of PT Ramako Gerbangmas (RG), even if they do not have a stake in situ. This is required, because the MD did not want when all of a sudden GM shares changed hands to the other party who also have another brand of fast food business, for example. MD also requires that majority shareholders must RG also in control of business. That is, that person who make decisions in this business is the person later truly master the field. So, since the beginning the MD has asked Tony and his wife about who will be Mr. Or Miss McDonald's. That's it. After one year of thrilling, come decision that he should follow the training. Place deliberately selected the first training in Singapore. "Because in there are many people of Indonesia. So the pressure was more high, "said the man who likes to ride this big bike. And indeed, during the first three months of training - where Tonny must uniformed waiter - he always met acquaintances from Indonesia. In addition to its non-managerial training, Tonny also tested to work for 18 hours nonstop. From there it will look someone has a talent to serve or not. Because, in the first hours maybe people can still be nice. But when you've entered at the 8th and onwards, the level of fatigue and stress is high, there goes your sweet. "Usually a lot that do not pass on here, "said Tonny, then laughed. In the training, which Tonny had never mopped the floor, let alone cleaning the bathroom, forced to perform all work - which in terms Tonny: work without a brain - it with the heart field. Though he often had to accept screaming and repeating his work due to be assessed less clear, for example. The result was satisfactory. He managed to leave the 39 applicants and beat three candidates. From the training of "coolie" was, just Tonny deliberated on School McDonald's are: McDonalds Corporation Hamburger University for 1 year. The school educates MD store manager candidates. Training system ever experienced now he applied to all prospective managers in MD Indonesia. Every manager in the MD is a person who have been trained from the bottom. "So a person may not direct entry so store managers, "says businessman dressed like this pickup. Muti Soetoyo is wrong a manager who had felt the MD-style training. Born in Jakarta 27 years ago, including employees who in the first MD-training. Jakarta Teachers' Training College Graduates in 1988 were joined PT RG July 1990, then sent to Singapore to attend a training program. Before being accepted into employee, single berpostur being introduced with OJE program. In this program he was given the opportunity familiar with the work crew in several shifts. From the "exercise" three days it was decided whether he could be accepted or not, for then introduced the next training for five months. "I had never imagined if his training like that, "says Muti, first assistant store manager at MD Sarinah, Jakarta, since June. It turns out now Muti actually really enjoyed his job. In fact, no rarely he should stand by at the office until the morning just to waiting for the machine being repaired for example. When conceived to be a training manager ™ Muti had to go through service training stage. After graduation, Muti was placed in MD one outlet in Singapore. And at MD Jakarta opened, the single, which until now was in college at UI has been a second assistant store manager. Besides Muti, still Muti-Muti many others who had scattered into the manager- managers in five outlets MD. And during this process of education continue berlangsung.Apalagi, for the 1992 Tony aims to open 10 branches across the archipelago. The result of hard work Tonny MD tested for 2.5 years is pretty amazing. At least, that's visible when the restaurant MD first opened in Sarinah Jakarta. Once kicked off market, Tonny claims that every day on average 4 thousands of transactions. In fact, Fortune magazine October 1991 edition Tonny forecast sales outlets will occupy the position Top of MD 12 thousand restaurants worldwide. After become entrepreneurs with nearly 1,000 men who people, masihkan he thought to be a banker anymore? "We still not, "he said seriously. Apparently, the current preferred Tonny concentrate on developing entrepreneurship instead of back to being a professional. But, finally Tonny also tempted to go to the bank again. It happened when he take over 73% stake in Bank IFI in 1995. "As shareholders, the Bank IFI I just became commissioner. I retain MD. My commitment management on MD, "said Tonny. Yes, Tony would not be "reckless" a bank manager again. With 42 outlets held in mid-1996, MD to provide cash flow spacious common for Tonny. Transactions MD always cash. Who who refused to remove the cash machine like that? By having Tonny own business at least free from the necessity neatly dressed, tie and fragrant. Now Tony has been accustomed mengenakaan casual clothing, riding a Harley Davidson to monitor the five outlets in Jakarta. The presence of MD in Indonesia, it was not just add "Fat" Tony - who was almost named the mascot corpulence MD - alone. "My weight 70 kg," he said with the expression serious. "It does not use arms, legs and head. Ha ... ha ... ha ..., "while laughing. What is clear, Sarinah, first-storey building shopping malls in Jakarta are also affected the success of MD. Since the fire in early 1980 - Sarinah an almost disappear from circulation. Moreover, the emergence of shopping centers are other, more drown Sarinah name. But after MD mangkal there Sarinah into bloom again. That's Tony, he is one of the few professionals who dare take risks. Removing attributes professionalism, then start from scratch to become an entrepreneur. And succeed! Now he's got a new name: Mr.. McDonald's. 

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