April 1940 in Kampung Baru,
Banda Aceh. The sixth child of
nine brothers,
rencong was raised in the land.
Twenty years earlier,
his father left the Land of Minang, and settled in Aceh
as a trader. His father and mother known as an activist
Muhammadiyah in Aceh. Unfortunately, his father Abdul Latif
died when he was four years old. In the atmosphere
movement and the struggle to defend freedom
Acehnese, Abdul Latif was raised by his mother. Because
grew up in eras of struggle with the atmosphere
political heat, Abdul Latif wanted to be a politician in
kemudiah days. However, she directs a
a national merchant like his father. Mother Abdul
Latif was also fighters alive, in 1950 he
bring Abdul Latif brothers moved to Jakarta,
wish I could change the fate of the capital. That is why the
Abdul Latif Teens Teen life tinged with Betawi. He completed his school education continued
The first and over in Jakarta. He later studied at APP
take a degree in 1965 at the Faculty of Economics
Krisnadwipayana University, Jakarta. During the year 1945
and 1966, the national political situation is chaotic. Demonstrations-
demonstration meet the highway. Abdul Latif take
the role of food supply on the demonstrators. The situation has not
recovered, but Abdul Latif was given the trust to learn
management at the Seibu department stores and supermarkets Group, Tokyo.
Instead of home school from Japan, he then creates a
marriage to Nursiah, a neighbor girl in Jakarta,
in 1967.
There are some people called Abdul Latif, Managing Director
Alatief Corporation, is still active as youth leaders. In fact,
old founder of the organization Hipmi (Young Entrepreneurs Association
Indonesia), it's been over half a century. At least, there
two reasons why he is still considered young activists.
First, in a variety of activities, Abdul Latif always
looks fresh and very vibrant. Pioneering and
idealism lifted small entrepreneurs, especially those
relating to his business, he often did with style
young people who could see far ahead. Second,
Abdul Latif who looked every day is always trendy and
This fashionable, very fond of exercising. Accordingly, he is also diligent in maintaining their physical condition, so that his face
looks much younger than her age. Abdul Latif
famous indeed cooperating with many shrewd
people. He was trusted by his business partner. In fact,
business associates abroad too, would have decided to cooperate
with it, although the bond is not always black and white.
Through Hipmi, Abdul Latif successful at driving
a large number of youth to become entrepreneurs.
Later, Hipmi become a very loved container
by hundreds of young entrepreneurs Indonesia it appears logical. Many of the
The young entrepreneurs are children of officials and
former officials. His success led Hipmi as
a professional organization, cause he was always involved
in conversation or discussion about coaching generation
young. Whether a ceremony Hipmi,
and in the event organized by the organization
Other youth. After graduating from the Academy of Leadership
Company (APP), Jakarta, with Predicate cum laude, in
In 1963, Abdul Latif got a job offer in Stanvac
Gerong River. Foreign companies engaged in
oil exploration, will provide income and career
Good for him. However, his teacher in the APP,
advised her to work at Sarinah Market. Job prospects in
pemerntah-owned supermarkets that, far better in comparison in Stanbac. Because, as President Sukarno
RI at the time, so pay attention to developing
The first department store in Indonesia.
Absurd suggestion that his teacher, so he would work
Sarinah Market. Abdul Latif got the assignment in part
planning. Through this task, Abdul Latif opportunity
tour visiting several countries, especially for
studying the development of trade in developing climate
country. Singapore, Japan, Europe, America is the country
are explored at that time. Not long after he
appointed as Head of Sales and Promotions
Export Development PT. Department Store Indonesia
Sarinah (Market Saringah). He drew a lot of experience
and knowledge. He has a business relationship that is wide enough,
both domestic and foreign. Eight years he
work at Sarinah. The challenge for the challenges he has been able to
resolved well. And, he wants to seek challenges
greater challenge to provide a better future
for him. As if no longer Sarinah Supermarket
giving the prospect wants. Marketing concept
Japan had taken from responses received less
Sarinah leadership. He also took the big decision, and
leave Sarinah Market in 1971. During the
Sarinah, Abdul Latif are lucky, because he was sent to study abroad. He studied management and shop
existed in Japan for two years. Returning from there, he does not
only has a supermarket processing science, but also
bring a car and some pocket money. With that capital,
plus a business relationship which has become more widespread.
Moreover, his position as head of promotions Sarinah Market,
led to his many friends and many
know him. That is what encouraged him to be independent and
open their own businesses.
In 1971, he became an instant exporter
craft items, which are still on a small scale.
Most of its equity used to buy
extensive land owned by his friend who is need money. In
That same year, Abdul Latif also began trying to borrow
credit from a bank with a guarantee of land above. Credit
Commercial USD. 30 million was obtained from the BDN. He founded
PT. Latif Marda Corporation, engaged in import export.
He assisted his brother Abdul Muttalib. When his business was
began to show progress, he was thinking more
forward again. Incidentally the land is situated in the street of Jakarta By
Pass, so that when the selling price is very expensive. Results
this sale which later became the capital established PT
Product Centre Sarinah Jaya Indonesia in 1973.
The name of the supermarket is something to do with place of origin of her work. The name that has historically had a special meaning for
Abdul Latif. A year later, Abdul-owned market swayalan
Latif was growing rapidly. He paced back and forth Jakarta
Singapore. The matter is not just a matter of export-import, but he
already started to plunge in the property business in the island country. Year
1975 she opened a branch in the city swalayannya market. In
There he bought the store and building, the price is not expensive
now, because when it started building a new Singapore
country.
Successful accumulation of wealth he accumulated
for ten years trying to be independent, she wears
to establish Pasaraya in Blok M, Jakarta
South. Supermarket Building incoming category
This classy, Abdul Latif was built in 1981.
This is where the first pillar that is attached to Abdul Latif
to redefine itself as one of an entrepreneur
retailers to be reckoned with. Designation
conglomerates - something he did not like the term - has
began to cling to him. He always sat at the table with the
Another prominent businessman. Even with the leadership
top supermarket origin place of work, he's already
appear to have differences. More than that, Abdul Latif
a place of honor in the eyes of the government. Therefore,
he raised the price of the lives of so many small entrepreneurs. By some people he called "Heroes'
Indonesian folk craft entrepreneurs. "Travel business
the good, apparently not always smooth. At the end of
Pasaraya Sarinah Jaya in 1984 his possessions in Blok M
burning. This is the first experiment heaviest experienced.
Loss he suffered not only tens of billions, tens of
thousands of visitors every day, forced to stop until
the building was repaired again. He does not want to break contract
with 2000 small producers who supply needs.
This difficulty, he faced calmly, 1200 employees
not be dismissed, they were told Abdul Latif learning
management, computing, accounting, English. For
This learning program, Abdul Latif bring in coaches and
faculty experts from Singapore and Hong Kong. The
Abdul Latif encouraging is the willingness of parties
insurance bear some of the losses. Assistance from
his colleagues, also from the government and private,
is a new spirit for Abdul latief to
think is good for business expansion.
Slowly losses that tens of billions of dollars,
vanished as a disorder thoughts. Abdul Latif set
back to business lines that had already been disconnected.
Then, above the burning building, has stood
Pasaraya proudly Sarinah. Nine-story building was spacious floor is 42,000 feet. Visitor market
supermarkets, there are approximately 100,000 people attention. 40%
such as the shopping. From year to year
sales continue to rise in Pasaraya Sarinah. And continuously
also provide additional capital for Abdul Latif.
Pasaraya Blok M where there, become inceran the
retail business entrepreneurs. Many conglomerates race
build shopping facilities in the area. Group
Subsentra and Pakuwon teak has opened Blok M Plaza.
Ometraco Group to build an underground shopping complex,
just below the former terminal Block M. That is why,
when there is a land area of 1.4 hectares, near the Blok M tendered
Department of Foreign Affairs to the businessman in 1990, tens of
come to register, although the announcement was not done
openly.
There are some people called Abdul Latif, Managing Director
Alatief Corporation, is still active as youth leaders. In fact,
old founder of the organization Hipmi (Young Entrepreneurs Association
Indonesia), it's been over half a century. At least, there
two reasons why he is still considered young activists.
First, in a variety of activities, Abdul Latif always
looks fresh and very vibrant. Pioneering and
idealism lifted small entrepreneurs, especially those
relating to his business, he often did with the style of young people who could see far ahead. Second,
Abdul Latif who looked every day is always trendy and
This fashionable, very fond of exercising. Accordingly,
he is also diligent menjada physical condition, so that his face
looks much younger than her age.
Abdul Latif was known for shrewd establish cooperation
with many people. He was trusted by the partners
business. In fact, business associates abroad too, want to
decided to cooperate with him, even though the bond is not always
black and white. Through Hipmi, Abdul Latif successful
directing a large number of youth to become
entrepreneurs. Later, a container very Hipmi
loved by hundreds of young Indonesian entrepreneurs. Many
among the young entrepreneurs that are children of officials
and former officials. His success led Hipmi
as a professional organization, causing it
always engaged in conversation or discussion about
coaching the younger generation. Both in the event that
Hipmi held, and in the event
organized by other youth organizations. Fast
thinking, nimble in action is the hallmark of Abdul Latif.
Once upon a time, sales of grocery items in
supermarket hers, the rising drag once. The
come many, who bought a little. Then, Abdul Latif learn why so. Based on the observation that
done and of analyzing the data, he
conclusion: people's purchasing power is still low. The solution
: Purchasing power should be increased. Means must exist
additional income for the community. From then on, he
invite people to try so that revenue
increases. Then, Abdul Latif founded in the year Hipmi
1972 and he became the first general chairman. He
directing members to immediately open Hipmi
business, even if the effort was the smallest in size. From
the target is doing, then many employers
producing small handicrafts items, look for
goods or products can be sold and the money, so that
revenue increases. Abdul Latif help
small employers to deposit the goods in the market
supermarket hers. In fact, Abdul Latif also
helping small businesses export their products
abroad. Through these steps, the non-oil exports
ride. National foreign exchange increases, economic growth
rising, the level of community buy auto much better
than before.
Commitment Abdul Latif raising small craftsmen,
well because it is needed to improve
purchasing power of supermarket products, as well as to fulfill the request of Ir. Ginanjar Kartasasmita,
youth affairs minister increased use of production
in the country at the time, to increase national production.
Until now Abdul Latif still remain consistent with
commitment. The activities encourage and develop
that's a small industry, so he believed to be the Chairman
compartment of trade and cooperative Kadin Indonesia
period 1979-1982. For Abdul Latif, a gap
between small and powerful businessmen, not separated from
the difference in non-indigenous entrepreneurs and businessmen
natives in our society. Indigenous entrepreneurs often
interpreted as weak and small businesses that need
protected and removed. He sees differences in employers'
natives and non natives as something that matters
serious. So he asked the government to handle
the issue quickly for social gap was not
cause social unrest. According to Abdul Latif, employers
generally small indigenous entrepreneurs do not need to be removed
and protected, but encouraged and developed. Moreover,
in this era of globalization, countries are four Asian tiger
almost all non-natives. It was feared to be
problems later on, because, the businessmen from the state
economically advanced, it would have more confidence
do business with fellow non-indigenous entrepreneurs. Accordingly, Abdul Latif through his paper
entitled "Promoting and Developing Concept
Native entrepreneurs, "he proposed 4 basic steps
solving the problem. First, Political Will
government help indigenous entrepreneurs. Second, the concept
suitable for developing indigenous business
parallel to the non-natives, not the concept of Alibaba. Bank
government must give priority to the lender
indigenous entrepreneurs. Fourth, all project procurement
government goods and services fully submitted to
indigenous entrepreneurs. It was announced by Abdul Latif on
Seminar on Indigenous and Non-Natives who held
Editor on the anniversary of his to-4 years ago in 1991.
Now, Abdul Latif kept going with Alatief
Corporation. The more partners the more
small companies that are guided and dimajukannya. Field
business has spread to various types of businesses, not anymore
only in the retail business as practiced when it starts
tries. Of the dozens of types of businesses, who Pasaraya
formed the backbone of its business Abdul Latif
coordinate the supervision of all business units through
Alatief Investment Corporation. Pasaraya Sarinah Building in
Blok M, South Jakarta, is one of the shops
magnificent in the capital. In the nine-story building that, it looks all sorts of household needs. Clothes
trendy and fashionable, ranging from the rather cheap until
The most expensive, available in supermarkets it cozy.
Thousands of types of handicraft products tagan of small industries / industry
household until the electronic products, is in place
it. From morning till night, the clerk was friendly
always say hello to serve buyers in the building
worth USD. 200 billion is. Abdul Latif regrets the founding of
several modern shopping centers in Jakarta, which clearly
turn off the small entrepreneurs and traditional. Small industries
does not seem to have a place to live, because he
did not have the ability to compete with
large capital entrepreneurs. Symptoms, indeed entrepreneurs
class giant into a traditional market. So
small businesses that displaced or drowned. It should
government to prevent the strong investor not to
indiscriminate entry into the market that its market share
is a land of small entrepreneurs. When one market
The biggest supermarket in the world from Japan, the SOGO,
open branches in Indonesia, Abdul Latif including
one of those who speak out strongly against his presence.
Reason for disapproval, because it was outstanding issues of foreign capital
will enter the retail business in Indonesia. He also
questioned why Sogo include 805 imported products, it is not promoting domestic product.
In fact, long before that, Abdul Latif was already bound
on its commitment to promote national production.
According to his mind, strong domestic investors alone
began to disrupt the lives of small entrepreneurs, especially if
businessmen coming from abroad. Is not every
times Sogo went into a shopping center, a competitor who
already there are usually step aside. But it was not capital
foreign, and Sogo market share was also not the same, finally
Abdul Latif did not mind anymore. Indeed Abdul Latif
have shops in Blok M, but not at the center
pertokoannya. Pasaraya Sarinah a supporter Market
Traditional Block M. Concept developed Pasaraya,
according to Abdul Latif, buy land, build buildings,
and make lots of new markets. If you go to the center
shops, fast forward it, but that the intervention name,
kill other people, says Abdul Latif.
The impact of the concept developed by Abdul Latif,
swalayannya market not as firm as market advances
strong capital's supermarkets. To overcome this effect, he
do something creative, so that people would come and
shop eventually develop merchandise product model
interesting. Design clothes for example, performed by mode
and the most recent design, exactly the same fashion that developed in rich countries such as the mode
France. It's not too difficult for Abdul Latif, because he
itself is also a fan of the model. That is why, every day, he
always appear with the berdisain busaha interesting. In terms of
others, in addition to hospitality services, shape and design
Non shops are also factors that must be considered
arrangement. According to Abdul Latif, company forms and
room design shops, is done continuously for
avoid the boredom of the visitors. If necessary, once
within three years, renovation, remodeling. Through
arrangement of the supermarket with no concept of the center
traditional shopping, Abdul Latif developed three
kind of philosophy. First, small businesses are part of
progress type of larger-scale business. Therefore,
Small indeed must be considered and given place
fair. Second, management should step supermarkets
ahead of consumer desires. That is, provided
at the supermarket are not just desired by
consumers. But, what the customer wants
next. This requires anticipation, because the situation continues
experiencing change and development. Third, through
various types of merchandise with all the innovation of products,
and creativity of arranging sales of products in shops, as well as
imagination to design forms an attractive room, will reflect the national identity. Nation's culture seen
easily through the manufacture and sale of products in
supermarkets that.
Success in the supermarket, she opened the nursery
fry in Bulikumba, South Sulawesi. Enterprises that produce 100 million
fry per year. Abdul Latif also open a shrimp farm
an area of 120 hectares with the results of 4 tons per hectare. Two to
three harvests a year. He manages several
plantation, open the book publishing business, and business
advertising services, insurance and various other types of businesses.
While doing business expansion, Abdul Latif was also interested
on education for three reasons. First, he
does require a large number of skilled workers in
various fields. Second, he wanted to join working to increase
intelligence of the citizens generally and the younger generation
particular. Third, Abdul Latif was once a teacher,
instead became Director of Corporate Leadership Academy
Ministry of Industry, where he studied. One
Schools that wish she founded the Polytechnic School.
Establishment School was one of the activities
Abdul Latif Foundation, founded and diketuainya own.
Of the various activities so tight. Abdul latief
always tried to maintain her physical health. At least, he
perform general check-ups twice a year. He routinely sport jogging, gymnastics, swimming, technical, and if there's time
play golf. He always sports the morning, mainly to avoid
tensions. He wanted to live in fresh condition,
fit, energetic. His body was solid, agile, not bloated stomach.
That Abdul Latif who noted that the success-
success during his lifetime. Starting from Predicate graduate
cum laude in APP, and then became head of market promotion
Sarinah, around various countries, encourage open business
own, advanced, successful, and failed, successful and growing again,
until it becomes a big businessman like this now.
For Abdul Latif, there are actually another 25 years time
him to take part in the business world. However, he was
put square off to enlarge the portion of activity
social culture through his foundation. He also has prepared
second generation to continue the dynasty Alatief
Investment Corporationnya. Abdul Latif is a symbol
success bloody Minang traders in the new order era.
Derived from one of the tribes that have been known persistent
trade for centuries civilized.
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